Over the summer and winter months last year, we worked super hard behind the scenes to develop, test, and in small doses, sell some of you brand new gear! And after receiving immensely positive feedback from so many of you amazing people, we're excited to announce that we'll be launching a whole lot of new gear on our website over the next few months. From socks and board shorts, to windbreakers and more, we'll be rolling out new gear all year long and cannot wait to see you guys rocking it.
Keep a close eye on our site because starting next week we'll be releasing our brand new Premium Moisture Wicking Sport Crew Socks that are perfect for all your upcoming adventures. The socks be available for feet of all sizes! They come in 2 different styles with 4 unique variations named: The Logan and The Sanford (that actually sounds like a pretty good band name). Some of our friends that came by our booth at the @SowaBoston market this past year, got to test them first hand at the gym, around the city, and even at the top of mountains! Due to popular demand, we're going to be releasing them to the masses. If you've ever worn something we've designed, then you know comfort and ﬁt is something we take VERY seriously over here. So we promise, you will not want to miss having these on your feet all year long (though please wash them every once in a while).
You can get a sneak preview at some of the new gear in our feature from our feature of NBC Bostons: The Hub Boston's show. Check our our piece below or the full segment here:
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